"(August 2009) I wanted to drop you a note of thanks for your team's efforts not only over the last weekend, but throughout the process. Thank you for your patience as we worked through our options, but particularly the diligence of your team through the deployment phase. My team has provided me some understanding as to the hours you guys spent on this over the past weekend (and prior as well, I'm sure) to ensure a smooth kick off for us on Monday morning, and your efforts, availability, responsiveness, and technical ability, ensured this all went to plan.

I would have to say that at almost no time throughout the process have we felt Canada was quite as far away as we thought it may have been, you guys have made it seem like you are right around the corner. Please accept our sincere thanks for your efforts to date, we really do appreciate the manner in which Canam have managed our needs throughout this project.

(September 2011) We have concluded our first year of a very successful team selling program driven by SalesLink and we certainly have great engagement across the business in data cleansing work due to the user friendly nature of SalesLink. We remain extremely pleased with SalesLink and continue to receive very positive feedback from existing and new users alike. We couldn’t be happier."

Bruce Edwards, General Manager, Sales & Marketing
Williams Adams Pty. Ltd, Melbourne Australia
SalesLink CRM Implementation

"Over the past 14 years as Marketing Manager for Yancey Bros. Co. I have had the opportunity to implement three different CRM systems. The first two were met with very poor adoption across the organization due to limitations in functionality, lack of flexibility and poor support from the software vendor. When we implemented SalesLink in 2007, we did so with the full intention of realizing a company-wide adoption. After three full years I can say without question that we have achieved that.

We now have full usage of SalesLink by every division of our company at multiple levels, from our executive group to our service writers and all positions in between. We have rolled out additional modules that, like SalesLink, have been implemented across divisions. For many Yancey employees, SalesLink and the related software modules are central to everyday operations. From a Marketing perspective it is what we use daily to support the other divisions of the company. There is no question that we could not be as productive as we are without it in place. From a Sales perspective it continues to be the tool we use to evaluate sales rep performance and the tool our sales forces use to manage their day, from scheduling to activity reporting to solving customer issues without the need to make multiple phone calls. Canam’s software has made us all more efficient and effective.

Our number one goal in the summer of 2007 when we first launched SalesLink was to provide our company with a complete view of the customer for everyone that needed that information. We have successfully achieved that goal as evidenced by the account activity I can monitor through Requests and Activity Reporting. And if you walk into the Sales bullpen or a product support meeting at any of our branches across the state, you should expect to see Canam software in use on our sales rep’s laptops over 90% of the time.

I think the true measure of success however is requests from users to make changes. To me that indicates usage, understanding of what is and what is not available in the software, and a desire to continue developing the tool to make our jobs easier. Not a week goes by where I don’t receive a question or a suggestion about what could be done to change a report or add new functionality. We currently have four change requests underway to eliminate manual reporting we have done for years, which will now provide real-time access to the same information electronically through SalesLink. These change requests originated from both our machine sales reps and our Vice President of Sales for our Machine Division. To me, that indicates a high level of confidence in the software.

On a personal level, without Canam’s software, my job would be immensely more difficult and time-consuming. I now perform tasks in minutes that would normally take hours and involve our I.T. staff to generate queries or run reports. And I have received similar comments from others about how SalesLink has made their jobs easier. From SalesLink to iQuote to iMacs to Product Support Quoter and the other modules we have installed, all of the software has truly helped Yancey Bros. Co. to become more knowledgeable about our customers and more efficient in the office or in the field."

Greg DeWalt, Corporate Marketing Manager
Yancey Bros. Co, Atlanta, Georgia
Multiple Canam Software Modules

"It is hard to believe that we have been working together for over five years. I felt that it was time to provide a recommendation that you can share with prospective customers.

Patten Industries, Inc. has been working with CANAM for several years. Our relationship began when we purchased and installed SalesLink, Customer Hierarchy, Customer Search and iMACS. Each of these products has performed well over the years and has been the backbone of our Company Wide CRM and Power Project Management systems respectively. In addition to these core systems we were excited to take the lead and assist CANAM in the development of Customer Survey Management (CSM) and Customer Issue Management (CIM). I truly believe that these two products differentiate us from other companies by allowing us to obtain the voice of the customer while focusing on quickly identifying and solving customer issues.

Of course our relationship did not stop there. Several years ago it was decided that we needed to replace our current website by developing our own Website Technology and Content Management System. While we developed the vision internally we turned to CANAM to write the code for us and assist us in turning the vision into reality. We have been live with this new technology since 2009 and have continued to build upon its platform creating several websites and our intranet with the same technology. We have also contracted with CANAM to assist us in marketing our solution to other CAT dealers.

To me the biggest differentiators that I have experienced working with CANAM have been the strength of the relationships with the entire team, quality of work and over-all responsiveness of the organization. Every project that I have worked on with CANAM has been delivered on time.

Plus, if I come up with a new idea that needs to be developed and launched quickly they will do whatever they can to make it happen.

In summary, CANAM is an outstanding organization and I would recommend them to anyone, except our competitors!"

Bill Dears
Chief Strategy, Marketing and Information Officer
Patten Industries, Chicago, Illinois